Dermaceuticals is a reputable Greek skincare company that offers a range of dermatologically-inspired products for various skin concerns, including anti-aging, hydration, and blemish control.

The company offers a high-quality product line that caters to a wide range of skincare needs, and seeks to differentiate itself from competitors, enhance brand recognition and loyalty among Greek consumers, and effectively reach potential customers through targeted marketing strategies.

The company uses innovative approaches to marketing and customer engagement that not only highlight the unique benefits and dermatological expertise behind its product range but also resonate with the Greek market’s cultural and consumer behavior nuances.

This involves leveraging digital marketing channels more effectively, partnering with local influencers or dermatologists who can vouch for the products’ efficacy, and creating educational content that addresses common skin concerns among Greeks, thereby positioning the brand as a go-to solution for skincare needs.

The company’s goal is to not only increase its market share but also to become a leader in the Greek skincare industry by establishing itself as a trusted, go-to brand for consumers looking for dermatologically-safe, effective skincare solutions.

The company’s primary hurdle lied in the nuanced task of accurately conveying the unique benefits, usage instructions, and dermatological research of each product in a way that feels native to Greek consumers.

The skincare market in Greece, characterized by its discerning consumers and competitive landscape, demands more than straightforward translation. It requires the educational and promotional content to be culturally relevant, engaging, and informative, addressing the specific skincare concerns and preferences of the Greek populace.

Moreover, the diversity of the products’ origins introduced another layer of complexity, as each brand carries its own identity, ethos, and messaging that must be preserved while ensuring the content is appealing and accessible to the Greek audience.

This necessitates a deep understanding of both the source material and the target market, a task that goes beyond linguistic translation to encompass market research, cultural adaptation, and creative communication strategies.

To navigate these challenges and effectively localize the promotional and educational materials, the company reached to us to help them undertake a comprehensive strategy.

This would involve collaborating with linguistic experts who specialize in cosmetic and skincare terminology, cultural consultants familiar with Greek consumer behavior, and marketing professionals adept at crafting compelling narratives that align with Greek values and skincare trends.

The goal was to create localized content that not only educates Greek consumers about the products and their benefits but also engages them on a cultural level, fostering a deeper connection with the brands.

By doing so, the company aims to enhance brand loyalty, drive product demand, and secure a dominant position in the Greek skincare market, ultimately becoming the preferred choice for consumers seeking dermatologically-inspired skincare solutions.

Our Approach

As a translation agency specializing in localizing promotional and educational materials for various markets, our approach to ensuring the highest quality and culturally relevant translations encompassed several key steps, from initial business discovery sessions to the final delivery of products.

Here’s an overview of our comprehensive process:

1. Business Discovery Sessions

• Objective Understanding: We began with in-depth business discovery sessions to fully understand your objectives, the essence of the brands you represent, and the specific requirements for each product. This involves discussing your target audience in Greece, any previous challenges faced in localization, and the desired outcome of the localization process.
• Market Analysis: We also conducted a market analysis to understand the Greek skincare market’s dynamics, consumer preferences, and cultural nuances that could impact the translation and localization strategy.

2. Strategic Planning

• Localization Strategy Development: Based on insights from the discovery sessions, we developed a tailored localization strategy. This strategy outlined the linguistic, cultural, and marketing considerations necessary to adapt the company’s materials effectively for the Greek market.
• Resource Allocation: We assigned a project team consisting of translators with expertise in skincare and cosmetics, cultural consultants, and marketing professionals skilled in creating engaging content.

3. Translation and Localization Process

• Content Translation: Our professional translators begin the process by translating the content into Greek, ensuring that all translations are accurate, contextually relevant, and aligned with industry terminology.
• Cultural Adaptation: The translated content is then reviewed by cultural and medical consultants to adapt any cultural and medical references, idioms, and expressions to resonate with Greek consumers, ensuring the material is culturally sensitive and appropriate.
• Marketing Adaptation: Marketing professionals review the content to ensure it aligns with local market trends, consumer behavior, and promotional norms in Greece, making necessary adjustments to appeal to the target audience.

4. Quality Assurance

• Review and Editing: The localized content undergoes a rigorous review and editing process to ensure accuracy, consistency, and quality. This includes proofreading by a second linguist and feedback sessions with the client to ensure all content meets the project objectives.
• Testing and Validation: For digital content, we conduct usability testing to ensure that the localized materials function correctly within their intended platforms, checking for any layout issues or contextual discrepancies.

5. Final Delivery and Support

• Delivery of Localized Materials: Once the localized materials meet our quality standards and your approval, we proceed with the final delivery. This includes all promotional and educational content, ready for deployment in the Greek market.
• Post-Delivery Support: We provide ongoing support for any questions, feedback, or further adaptations required after the delivery of the localized materials, ensuring your continuous satisfaction with our services.

Our approach is designed to be collaborative, transparent, and iterative, ensuring that the final localized products authentically represent the brands they belong to while engaging effectively with the Greek audience. This end-to-end process guarantees that our clients receive not just translations but fully adapted marketing and educational materials that drive engagement and success in their target markets.

We are currently offering Dermaceuticals the following services to assist them in deploying their marketing and sales strategies:

• Professional Desktop Publishing: Our company provides professional DTP services to ensure that the promotional material is accurately designed and formatted to suit the local language and cultural norms. This helps to convey the intended message and avoid any layout or formatting issues that may hinder the effectiveness of the promotional material.
• Printing Services: Omada provides high-quality printing services to ensure that the promotional material looks attractive and professional. This helps to differentiate the company from its competitors and increase the chances of the material being well received.
• Localization of Visuals: Omada helps Dermaceuticals to localize their visuals, including images and videos, to ensure that they are relevant and appealing to the target audience in each language. This involves adapting the color scheme, imagery, and design of the material to suit local preferences and cultural norms.
• Professional Translation: Omada provides other document translation services to ensure that the promotional material is accurately translated into the local language. This helps to avoid any language barriers that may hinder the effectiveness of the promotional material.

By implementing these solutions, Omada helps Dermaceuticals to localise their multilingual promotional material effectively, attract more clients, and become a leader in their market.

Additionally, Omada also provides insights on the latest industry trends and best practices for DTP and printing to help them stay ahead of the competition.